✨ New Arrivals Just Dropped!Explore

Account

Home

Store

Hard Bait

Pure Fishing®

Subscribe to our newsletter for exclusive offers, new arrivals, and style inspiration.

Shop

All Products
New Arrivals
Sale

Company

Shipping Info
FAQ
Contact Us

About

About Us
Returns
Privacy

Hard Bait | Pure Fishing®

-65%NEW

Berkley Choppo

$8.99

$3.15

-65%NEW

Berkley Flicker Minnow® Trolling Pack

$44.99

$15.75

-65%NEW

Berkley Cane Walker

$11.99

$4.20

-65%NEW

Berkley Spin Rocket

$11.99

$4.20

-65%NEW

Berkley Flicker Shad® Trolling Pack

$39.99

$14.00

-65%NEW

Berkley SPY

$9.79

$3.43

-65%NEW

Berkley Magic Swimmer® Freshwater

$16.99

$5.95

-65%NEW

Berkley Frittside™

$5.99

$2.10

-65%NEW

Shakespeare Customize-It® Bait

$9.99

$3.50

-65%NEW

Berkley Dredger

$5.99

$2.10

-65%NEW

Berkley Drift Walker

$11.99

$4.20

-65%NEW

Berkley J-Walker 120

$11.99

$4.20